Beauty brand margin calculator
Contribution margin after advertising, marketplace fees, returns and product cost, for one channel. Move the sliders to your rough numbers; nothing you enter leaves your browser.
- Advertising
- $12,000
- Fees
- $15,000
- Returns
- $2,500
- Product cost
- $10,000
At 8.5% advertising, the ratio we hold on the skincare brand we operate, you would keep $7,750 more a month, $93,000 a year.
Rough model, not a forecast. Real fees depend on size tier, storage age, promotions and category. The audit replaces these sliders with your actual numbers.
How to read it
Contribution margin is what a channel leaves after the costs that scale with every order: advertising, referral and fulfilment fees, returns, and the product itself. It is the number that decides whether growth is worth having. Fixed costs, salaries and software come out afterwards, and they do not change when a channel grows, which is why we report contribution margin per product and per channel every week.
The advertising comparison uses the ratio we hold on the US skincare brand we operate on Amazon. It is not a promise for your account; it is the reason we start every engagement with the advertising structure rather than the ad budget.